The National Center for the Development of Boys (The Center) was founded by the McCallie School in 2015 but then structured as its own independent entity. The non-profit organization was created to help educators, parents and mentors learn how best to help boys thrive and learn. The NCDB shares research and best practices through seminars, workshops, publications and other platforms as it connects researchers, educators, parents and others who raise, mentor and educate boys.

They were looking for a refresh on their website, which previously was attached to McCallie’s school website and lacked its own identity. Bringing in elements of color, bold, energy-filled boy student photography, the new website was a clear reflection of the new brand style and voice moving forward.